Schedulite

Say goodbye to mealtime stress with our Scheduling App!





A UX Casestudy 

Completion date: 3 Weeks

Healthy Eaters, their Pains

For full-time working adults, finding time to cook healthy meals can be challenging. Many prefer ordering lunch through apps due to short lunch breaks, leaving little time to prepare a nutritious dinner at home. As a result, unhealthy food options often become the go-to choice. How can we promote healthy eating habits for busy individuals? 


Process: The way I approached this Case study is by placing the user front and centered " User Centric Design " under a design thinking framework

 I Believe that solutions that revolve around understanding users and their needs tend to come up with creative and new solutions. I started asking the question of why Adults struggle with eating healthy?


Tools Used

Miro, Figma, Zeplin, Lookback, Google Forms, Sketching, Dropbox, MS Office and Gmail and Google Drive.

88%Of Americans are metabolically Unhealty

2.7% of Americans have a "healthy lifestyle," meaning they meet four qualifications, according to an April 2016 study in  Mayo Clinic Proceedings 

Introduction

Healthy Eaters, their Gains

My purpose was to explore opportunities in the domain of healthy eating. My target demographic consisted of professionals with a variety of diets and lifestyles.

The main research objective was to:

In addition to my key research objectives I also wanted to explore new opportunities that might exist for a new food ordering platform since it’s a saturated market. I needed to discover new insights that help to distinguish The App from other competitors.

Emphasize

Interviews & Surveys : 

I surveyed 24 individuals and subsequently conducted in-depth interviews with three participants. 

The surveyed adults were screened to ensure they met my target user criteria defined in the research report.

Emphasize

During the discovery phase of the project and In order to answer my key research questions and gather both qualitative and quantitative data, I conducted interviews and surveys. 

The goal was to gain insights into target users' needs and behaviors when it comes to maintaining a healthy diet and to identify the obstacles and necessary factors that impact their choices. Additionally, discovering how healthy eaters currently manage their routines can provide valuable insights. Investigating the demand for a platform that offers personalized meal plans and dietary recommendations can also aid in understanding users' needs and behaviors. 

Furthermore, I wanted to find out if affordability and other similar constraints hindered participants' ability to actively seek a healthier lifestyle

The Key research questions I explored were:

Define

Define : Interesting Finds

Based on my research, it was evident that women generally tend to be more health-conscious than men, especially when it comes to their dietary habits. In fact, studies have shown that women make healthier food choices, consume more fruits, vegetables, and fiber, while eating less fat compared to men.

 Additionally, a majority of the surveyed individuals preferred delivery over pick up, and it was observed that around 70% of them were women. On the other hand, men were found to be less consistent with eating healthy, and it was found that around 46% of the surveyed individuals were on a special diet

Define : Chart Analysis

Based on these data the recommendation was to build a product that focus on meal scheduling along with providing a variety of options to cover different diets/lifestyles.

Participant 2

“ I like food being delivered where I am because that allow me to relax at home after a full-working day however I still like to have the freedom to pickup if I want”


Participant 1

“For me to continue eating healthy i want the option of more prepared food, after a long day of work I like to grab something quick to eat”


Participant 2

“I like to pick up just to get out of the house it’s quicker and cheaper”


Define: Understanding of problem domain.

To gain a better understanding of the key functionality requirements, I developed an initial set of sketches to conceptualize the idea and applied various design principles such as gestalt to refine and enhance them. Additionally, I created a user task flow to simplify the user journey and get a clearer understanding of the problem domain. 

Define: Synthesis


"Interview notes"

The data collected during Research were analyzed and represented using ( Charts, Affinity Diagrams) . They were synthesized further into "Themes & opportunities" and key features which were then prioritized using framework such as “complexity quadrant matrix”.


"Affinity diagram with themes & opportunities"

Ideate



"Complexity quadrant framework to prioritize features."

Ideate: Design Sprint

Concept & Sketching

This phase involved defining and prioritizing features using frameworks such as complexity quadrants. in order to avoid delays and the incorporation of unnecessary features

I then used Rapid prototyping techniques such as crazy 8 ideations to ideate on my “How might we questions” that I identified based on the themes & opportunities synthesized from my affinity diagrams.


I identified 4 main  "How might we questions identified as follow:

1- How might we provide effective health and progress tracking capabilities to our health conscious users that cater to different needs such as general health awareness, weight loss, vitamin intake tracking, or simply viewing nutrition information of their meals to make better choices? 

2- How might we provide health tracking features to our health-conscious users to motivate and encourage them to achieve various goals, like weight loss, tracking vitamins intake, and viewing nutrition information of their meals? 

3- " How might we help busy users maintain a healthy consistent lifestyle without the hassle of grocery shopping and meal prep? "

4- " How might we offer flexible delivery/pickup options without extra fees that discourage customers, while still ensuring accurate delivery estimates and locations? 



I also came up with 3 Combinatorics Ideations


Crazy 8 Ideation Paper Sketches- Iteration1

Detailed and Layout Sketches

Choosing Packages/Meal Plans iterations
Settings and Schedule Iterations

Prototype


Tools

For this project the Hi-Fidelty prototypes were produced using Figma and Figma popular plugins like ( Unsplash, Icons8, Mapsicle, IcounScout, Zeplin)


Deliverables

Created Style guide, Pattern Library and Zeplin deliverable 

You can find a link of the style guide and pattern library : here

Prototype: Lo Fidelty

I made a detailed journey map and created lo-fi prototypes after ideation. The prototypes were iterated and tested for usability with users, resulting in valuable early feedback and insights that helped modify functionality and usability. 

Iteration 2


Iteration 2


Prototype: Hi Fidelty

To begin, I gathered inspiration for both functionality and aesthetics using platforms like Mobbin. This resulted in a unique color palette moodboard that incorporated purple to represent nature in a modern way, rather than relying on traditional greens and oranges. 

TEST

Test : Prototype Lo-Fi


Testing early and often is key to ensuring a better user experience. In the design phase of this project, The lo-fidelity prototypes were tested  and it yielded a much better interface. I also conducted a remote moderated session with three participants to assess the login, register, and schedule flows. The testing yielded positive results for the login and register flows, but the schedule flow failed. Therefore, it was necessary to iterate and redesign the schedule dashboard based on the feedback received from the usability testing. 


Test : Prototype Hi-Fi

This round of Testing/Validation included 4 rounds of iterations

Usability Tests and insights

I conducted remote unmoderated usability testing via Lookback with 10+ participants. The study revealed that over 80% of users couldn't locate "My Plan" as instructed. A final iteration was performed to address this issue. Although many insights were gained, only this feature was updated due to project scope limitations. 

Usability Test Participants on Lookback
Usability Test Insights

UX IMPACT

Measuring Impact Using KPI's

The key success for any UX activities are the metrics and KPI. For this project I focused on Task success as my main KPI.

I identified my GSM (goals, Signals, Metrics) accordingly and then formulated my Hypothesis and ran another final round of design iterations based on this KPI and Data.

Chosen Task

Usability testing helped identify both positive and negative findings. Based on the results, the last design iteration focused on key findings and additional considerations for future design. 

Final Deliverable ( Hi Fi Prototype)

Final Iteration ( Due to the limited scope of the project)